CX Revenue Engine: How to Delight Your Way to Growth

22.07.2024

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Episode Summary

Sri Velamoor, Vice President of Global Support and Product Enablement at Workiva, discusses the importance of customer experience as a revenue growth driver. He also illustrates how exceptional customer experience can give companies a competitive edge, fostering growth by delighting customers and addressing their higher-level needs.

Steven MacDonald Podcast Host

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Video's length

[01:07]
Introduction to Sri Velamoor
[31:40]
Full Podcast Episode
[04:19]
The Importance of Customer Needs Hierarchy to Renevue Growth
[03:17]
Customer Self-Actualization: Key to Company Growth and Success
[02:40]
Measuring User Happiness: Essential Metrics for Success
[04:32]
Utilizing Maslow’s Hierarchy to Uncover Customers’ Needs
[04:21]
Transforming Customer Experience: Empathy and Simplicity for Business Success
[02:41]
Focusing on Customer Delight to Gain a Competitive Advantage
[00:40]
Customer Experience as a Team Sport
[01:06]
Customer Focus: Simplifying Contracts for Lasting Relationships
[00:46]
Key Takeaway: Prioritize Customers’ Feelings and Self-Actualization
[02:01]
1-10 Rating: Importance of Agent Turnover to Company’s Growth
[00:59]
Short - Utilizing Maslow’s Hierarchy to Uncover Customers’ Needs
[00:43]
Short- Transforming Customer Experience Through Empathy and Simplicity for Business Success

Customers are people, and people have feelings. How you make them feel is significantly more memorable and impactful in terms of whether they choose to stay, spend, and recommend your business.

Sri Velamoor Vice President of Global Support and Product Enablement at Workiva

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