Episode 17

CX Leaders: How to Help Sales Close Larger Deals?

19.08.2024

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Episode Summary

Neelam Sandhu, Former Chief Elite Customer Officer, Chief Marketing Officer, & SVP Sustainability, shares insights on transforming sales strategies to focus on customer success. She discusses aligning sales with customer-centric approaches, the impact of technology on relationships, and key strategies for long-term engagement. Prioritizing customer success fosters sustainable growth.

Steven MacDonald Podcast Host

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Video's length

(0:18)
Introduction to Neelam Sandhu
(28:33)
Full Podcast Episode
(2:04)
Evolving Sales Landscape with Customer-Centric Sales Strategies
(5:00)
Building Strong Customer Relationships Through Customer Success
(4:55)
Balancing Customer Success and Business Growth Through Genuine Care
(4:44)
Building a Customer-Obsessed Team for Market Advantage
(3:43)
Enhancing Customer Support Teams Through Effective Support Strategies
(1:44)
From Support to Sales: Making Seamless Deals Happen
(1:26)
Service Productization: Customer Success Drives Sales Productivity
(1:04)
Investing in Customer Success to Boost Engagement and Revenue

The most important thing for successful leaders is to build a team with a customer-obsessed culture. A team that collaborates effectively with others focuses on driving business success, and possesses strong technical expertise.

Neelam Sandhu Former Chief Elite Customer Officer, Chief Marketing Officer, & SVP Sustainability

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