CCOs: Tackling Systematic Resistance to Accepting Subpar Performance image

CCOs: Tackling Systematic Resistance to Accepting Subpar Performance

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Episode Summary

Pat Ferdig, Chief Customer Officer at 441 Locals, highlights the need to address systematic resistance to sub-par performance. He points to the crucial role in driving growth and advocates reframing contact centers as pivotal to company expansion, not just cost centers.

A humanistic approach has led companies that have gone out and contributed significantly to their valuation numbers by understanding how you address this issue of satisfactory underperformance.

Pat Ferdig Chief Customer Officer at 441 Locals

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