Although it’s commonly believed that the Internet and the Web are becoming the primary channels of communication between businesses and their audiences, with a potential of substituting all other channels in the future, a phone is still working well as a tool for getting in touch with existing and potential customers, marketing effectively, and growing a business.
However, as a small business owner, you may be unable to create and develop a separate call center in your office (if you actually have an office), let alone manage it yourself. Thankfully, today there is an option that can save all small businesses their money, at the same time allowing them to enjoy all the profit that telemarketing can offer.
Whether you want to keep your regular clients informed about your products or services, turn irregular clients into regular ones, or just garner some sales, outsourced telemarketing services are what you need because:
Obviously, sales outsourcing for small business is the most efficient solution in terms of both material and nonmaterial investments. You may need a team of ten, twenty, or even more, people to market your products or services on the phone, which means more space, more expenses, and more responsibility. Each sales representative for small business means certain expenses (which you, as a business owner, probably can’t or don’t want to afford). Each person will need at least a desk, a phone, a computer, and a number of employee benefits. If you don’t want to bother with all of it, go for an outsourced team.
You may have a great HR-manager in your company, or you may be sure that you know how to employ people yourself, but the fact is that hiring sales people is a completely different thing. Believe it or not, the ability to sell is not actually an ability. It’s a talent. And sometimes it can be really hard to recognize and test if a person has this talent.
People working in telemarketing sales companies are not just people who can communicate over the phone. They are specially trained and educated about the art of selling over the phone, dealing with rejections, and persuading others. And note that you get the whole team that is ready to get down to work immediately, so you don’t need to search for each individual separately, train them, and give them a probation period.
Business to business telemarketing companies do nothing but marketing over the phone – it’s their one and only responsibility, which means they are focused, devoted, and productive. Besides, hiring an outsourced team means flexibility. Most companies have teams working 24/7 in several shifts, which is a great plus if you want to market your products or services to different countries with different time zones. Just imagine it – someone will be promoting your business while you’re sleeping comfortably in your bed.
Now that you’re aware of the benefits that outsourced telemarketing can give you, you should note that it’s extremely important to know who is going to make calls on your behalf. You surely get unsolicited calls yourself from time to time. What do you feel about them? Most people have a negative reaction just like you. But we, as one of the top telemarketing firms, offer proficient and efficient teams who know the secrets of winning people’s liking over the phone.
Each agent has a script to follow, which we create according to your desires and business goals. Yet, each agent is prepared to deal with unexpected situations skillfully, making up a creative and individual approach to each potential customer of yours with the goal of extending your customer database.