Nowadays, every business owner knows how significant it is to provide exceptional customer experience. And there is no surprise. According to research conducted by Walker, customer experience will surpass price and product as the key brand differentiator by the end of 2020.
Digital Marketing Trends report made by Econsultancy reveals that one of the most exciting opportunities for major companies in 2017 remains customer experience. Why? In fact, brands who successfully implement CE strategy show better results in increasing revenues, reducing customer churn and achieving higher customer satisfaction. What is even more important, more than 60% of clients are ready to pay more to get a better experience.
In such circumstances, companies should understand that providing customer support in a professional and timely manner is vital for brand’s success. No doubt, a strategic way to manage all customer related questions and cover all of your bases is using multi-channel support services. You can take advantage of various tools like social media, live chat, phone, email or any other platforms.
In any case, no matter what channel you apply, the primary goal is to deliver a WOW support in hopes that first-time clients will return as regular buyers sharing their experience with friends. Email is still one of the major tools which can help you control sales management and keep in touch with clients on a regular basis and in a more personal way.
Email marketing technology is used by 82% of B2B and B2C companies (according to Ascend2).
Thus, efficient email strategy is crucial for business grown. Keep on reading to find out how to create a winning one.
One of the best ways to market your services or make customer upselling grow is to send marketing materials concerning promotions and new products with the permission of the customers. But it doesn’t mean that you’re free to send them unsolicited emails that are also known as spam. Besides, if your company has any kind of email address posted on the website, be sure to get the customer service emails.
56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year (acc. to VentureBeat).
Of course, in addition to perfect grammar and catchy content, there are other essential components of good email. Let’s see some of the main things you can do to enhance your email strategy and make it as efficient as possible.
And what’re your methods of preparing customer service emails? How do you make it more personal? Surely, having qualified agents who know how to create emails that catch customer’s attention and motivate them to purchase offered goods or services is a competitive advantage.
If your brand needs a professional team to take email strategy under control, turn to WOW24-7 for help. Our experts are ready to consult you and bring a personal touch to your emails.